Configuring your production labels

Production Labels are used to categorize your recruiting leads and agents by LTM (Last Twelve Month) Sales Production so that you can segment your list by production to send customized messages most relevant to this segment. It is important to segment your data and send customized messages as this will greatly increase your response rates to your outreach messaging.

Below is a summary of the production label names used for Standard and Keller Williams Brokerkit accounts:

The Mid/Half Cap value will be automatically set to half of the Super/Cap value. The Low/Quarter Cap value will automatically be set to 1/4 of the Super/Cap value. If there is a Production value that is smaller than Low/Quarter Cap, then the New label will be used.

When we upload a list of leads or agents for you, these production label values are used as thresholds to determine which label will be attached to the record (lead or agent) uploaded. You can go into each record and update the value for it in the lead/agent profile.

We allow you to determine these thresholds so you can tailor them to your market and the ideal agent profiles that you seek. 

To update these thresholds, you'll want to access your Account Settings, using the dropdown menu in the top right-hand corner of your screen where you see your name. From Account Settings, you'll select the Production Values tab, and you can adjust as necessary from there.

After you make changes to production values and hit the Update Production Values button, it will trigger a mass update of the production labels in your account, applying the new production value label thresholds to all existing records in recruiting and retention.

Note to ensure you always work off of current production values and labels:

• If you are utilizing our MLS Integration, these values will update as necessary whenever the data is updated in Brokerkit.
• You can also import regular (e.g. quarterly) data updates such as from BrokerMetrics and when you import the update it will refresh the agent production and production labels to be current.