While BrokerMetrics is a fantastic way to add most of your market’s agents to your system with accurate and up-to-date data, it’s not the only way. Since it’s limited to agents with production, BrokerMetrics doesn’t get you all the pre-license and zero-deal agents that need to hear your message.
These are easy sources to expand your lead funnel - either with leads BrokerMetrics misses or with more context to help you get the appointment. That said, this certainly isn’t an exhaustive list, and as long as you can get the agent data in a spreadsheet, we can import it into your account. Simply read our help article here on how to import data, or contact Help@GetBrokerkit.com with your file and we’ll help you through everything.
While it varies heavily from market to market, your MLS likely generates reports you can use to capture recruiting leads or at least gather more information about leads already in your system. Often these come in the form of new license, retired licensee, or office roster reports, but what’s available will depend entirely on your market.
The Other Side of the Table - Co-Brokes
Wouldn’t it be great if there was a free, easily accessible source of experienced recruits who’ve already had a positive interaction with your office?
Pulling leads from the cooperating deals in your transaction management system is one of the best and most overlooked sources out there. These are people who are already predisposed to liking your office with a built-in excuse for you to contact them - congratulating them on a cooperating close.
How you pull these leads will vary based on your office and the software you use. If easily exportable reports aren’t available, you may need to enter them as contracts are filed, and you can choose whether or not to assign your own agent as the referrer.
Best of all, this source tells you something about your current roster, their skills and weaknesses, and the sort of reputation they’re building for you with the local agent population. If you have bad apples who are affecting your recruiting efforts, it is better to know and deal with it early.
Local RE Schools
While many schools and local boards have rules against advertising your brokerage at the physical school, that doesn’t mean they’re a poor source of leads. Many of our clients develop relationships with local schools and receive lists of their students with test results.
You’ll need to see what your local board allows, whether or not the school has a preexisting exclusive relationship, and if there’s any cost involved, but knowing who’s freshly licensed and when is a huge benefit.
Career Night and Lunch and Learn
Most franchises have some form of weekly career seminar for potential recruits - it’s not only a great way to drive people into your office and the industry, but it also gives your recruiting staff a weekly, visible metric to grade their efforts. If you're not already hosting them, they need to become part of your recruiting routine.
Unfortunately, the career night attendance lists are often never entered into your CRM - either because we forget or we judge the attendees too harshly. I can't count how many times the person I thought would never make it was the first to get a deal under their belt. Everyone is worth following up with, especially when you have mass email and Smart Campaigns to make it easy. Whether you had 5 attendees or 50, send it along and we're happy to help get it uploaded.
Social Media Advertising
Your landing page is an excellent and likely under-utilized way to draw in more inbound recruiting leads. Since it's essentially a link that can be placed anywhere, it allows you to target demographics that may not be immediately considering real estate.
Facebook has groups for everyone - disgruntled and underpaid teachers, veterans in need of employment, flippers, and investors - and these people could all use a real estate license to expand their opportunities. Meeting them where they are by posting your landing page link is a great way to reach untapped recruits.
Wright Brothers, and Job Board Leads
If you want to be proactive and you're willing to spend some money to do it, there are dozens of sources that will sell you active job seekers based on resume keywords like "real estate" or "sales." While Wright Brothers is fully integrated with Brokerkit and is an excellent source, we can also import leads bought from Monster, CareerBuilder, or other job boards.
Brokerkit also has an API to push leads into that enables you to get recruiting leads from an unlimited number of sources. By integrating Zapier with our API, then you can push recruiting leads into Brokerkit from many of the 1500+ apps on the Zapier platform.
Keep in mind that these are rarely candidates looking for real estate careers, and you'll often get lists in bulk. You'll want to make a Smart Campaign targeting their needs to automate your follow-up. Click here for more on creating your first smart campaign.
If you have a great alternative source for leads, we'd love to hear about it! Reach out at Help@GetBrokerkit.com to tell us more.
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