One of the more powerful and effortless features of Brokerkit is the social media lookup feature.
Brokerkit will automatically search for social media profiles that match your candidate's email or cell phone when you first add the lead, or - if they were imported - take your first action.
If the email or cell phone number on the lead doesn't match the social databases, or if a different number or email was used, no match will be shown. If a shared email or phone number is used on the lead, it may match the wrong person, which you can just ignore.
NOTE: There currently is no way to un-match a lead's social profiles except to change their email or phone number and re-run the social lookup.