Bulk email is a great way to take advantage of Brokerkit's high volume mail servers and quickly reach a large target audience. Emails are sent individually to each lead, so the prospect will never know they were 1 in 1000, and include an unsubscribe link to keep you compliant with all industry regulations.
Before we send anything, we need to find our target audience. While a message to 5000 prospects may be a time-saver, it's rarely effective. Narrow your audience by like needs or pain points, and craft a message that reflects why your brokerage is a better fit for them.
From the Recruiting or Retention screen, click Show Advanced Options under the search bar, and narrow your search criteria as detailed here.
Next, individually check or Select All the agents you'd like to reach, and Brokerkit will display a list of your bulk action options. From here, you can choose to Select All Records on the Page OR All Records in the List. Then, click Send Email.
Next, select the Sender. Your email can from anyone with Staff or Admin access, so assistants can easily send marketing straight from the broker.
Then just compose the email as you would any other. Instead of using names, companies, or anything that's specific to a particular lead, use the Variables to dynamically insert the lead's correct information. Or, you can save time by using a Template as detailed here.
You can attach images, files, or insert links just as you would with an individual email.
Used effectively and regularly, Bulk Emails are a great way to shape agent perception in your market and keep your pipeline full of new recruits.
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